

#TOOLS FOR DATA ANALYSIS IN RESEARCH HOW TO#
Qtip: For step-by-step instructions on how to apply weighting, visit the Response Weighting page.įor example, say that you are surveying conference attendees from all over Canada, yet you need your sample to proportionally reflect each province. This means that respondents that are Divorced are significantly more likely than those in column C, the Never Married respondents, to indicate that they have a Bachelor’s degree. In the case of where the “Divorced” column intersects with the “Bachelor’s degree” row, there is a capital C. The capital letters in this image represent statistical comparisons between columns. In the above image, you can see that marital status is being associated with level of education. In any crosstab visualization, rows are called stubs and columns are called banners. Typically used with multiple choice and matrix table questions, you can also add embedded data to your crosstabs. Once a churn prediction model is configured in Predict iQ, newly collected responses will be evaluated for how likely the respondent is to churn, allowing you to be proactive in your company’s customer retention.įor in-depth information about using Predict iQ, check out our dedicated support page! Crosstabs SectionĬrosstabs perform multivariate analysis (i.e., analyzing two or more variables at a time) while calculating p-value, Chi-Square, and T-Test stats.

Predict iQ analyses your respondents’ survey responses and embedded data in order to predict when a customer will eventually churn (abandon the company). If you are interested in this feature, please contact your Qualtrics Account Executive to see if you qualify.

Spell check: Variations of misspelled words like “ice creem” or “icecream” will be tagged as “ice cream.”Īttention: Predict iQ is not available for all users.Lemmatization: Dissects words by their roots and tags them accordingly (e.g., car = car, cars, car’s, cars’).Lemmatization and spell check will also speed up your topic tagging: Additionally, the Text iQ search will help you pinpoint your topics. Dots in the constellation get larger as the term appears more frequently.Ĭreate as many new topics as you need to explore your text responses in depth. For example, this constellation chart displays the frequency with which certain terms appeared in all the responses. Text iQ generates various widgets that will give insight to your text analysis. Lemmatization includes various forms of words (such as “burger” and “burgers”).Multiple topics can be assigned to your responses.Multiple topics have been tagged in the Topics pane (e.g., “food,” “burgers,” and “ice cream”).Use Text iQ to tag text entry responses with topics for analysis. Qtip: See the Retake Survey Link page for more details.
